WHO WE ARE
KOOH Sports Foundation, a trust registered under Section 12AA of the Income Tax Act 1961, has introduced ‘Sports 4 Progress’ – to provide opportunity for kids who do not have access to good quality sports education and training.
It is a movement to broad base sports education and training at the grass root level for kids between the age of 2 to 19 years in India and helping corporates create a triple bottom line over the long term.
It is a movement to broad base sports education and training at the grass root level for kids between the age of 2 to 19 years in India and helping corporates create a triple bottom line over the long term.
WHO WE ARE
KOOH Sports Foundation, a charitable trust, has introduced ‘Sports 4 Progress’ – to provide opportunity for kids who do not have access to good quality sports education and training. It is a movement to broad base sports education and training at the grass root level for kids between the age of 2 to 19 years in India
To pledge your support for our below initiatives, write to us on [email protected]
WHO WE ARE
KOOH Sports Foundation, a charitable trust, has introduced ‘Sports 4 Progress’ – to provide opportunity for kids who do not have access to good quality sports education and training. It is a movement to broad base sports education and training at the grass root level for kids between the age of 2 to 19 years in India
OBJECTIVES
To improve health and fitness outcomes at the grass-root level
To instil values through sports and provide confidence through holistic development for beneficiaries (Kids, Women, Underprivileged children)
Need for Sports and Physical Education
Less than 10% kids have access to a structured physical education and sports programme
Indian kids show poor fitness levels with unhealthy Body Mass Index. This is mainly due to lack of access to Sports and Physical Education
Obesity rates have doubled for pre-schoolers and tripled for 6 to 11 years olds
Kids in India have little idea about a career/profession in sports and physical education; lacking basic awareness about future possibilities as skills are not recognized, therefore not nurtured
Benefit of supporting 'Sports4Progress'
A strong and targeted CSR strategy will create triple bottom line impact for corporates over the long term because its relationship with different stakeholders and the media gets a big boost
Sport is regarded as a very influential channel and allows corporates to engage with people across the entire social and demographic spectrum
Sport is an effective tool to improve ethical outcomes because it inculcates fair play to everyone involved including employees and suppliers, transparency and opportunities for all to succeed, as well as good community relations
Testimonials
The kids from all age groups enjoyed the session and were looking forward to such a game based format in future. The school authorities appreciated the seamless execution of the event and all the arrangements made. Many parents were also present during the sessions gave encouraging feedback too. They requested that more events and training camps like these should be conducted for kids to help them become fitter and identify potential football talent
Partners
Know how Sports can help you fulfill your CSR objectives
